“New Harvest Coffee Roasters"

Provide examples of the four factors of production that New Harvest uses that contribute to a successful operation.

There are four main factors of production that an economic system needs for a successful operations and they are natural resources, capital, human resources and entrepreneurship. I believe that Kleinfeldt has considered all these four factors in the new harvest coffee roaster business as follows.

Natural resource:

In order to keep consumers happy and satisfied about the place and always have the best taste of coffee drinks, the company locally grows, produces foods, roast and harvest coffee beans and as well as connect and have farmers know that the company depends on them for a livelihood which is sustainable. (Organically grown coffee)

Capital:

The company improves its products and applies the highest standards of excellence, purchases the best technology for roasting, organic and fresh delivery of coffee. In order to accomplish this mission the company also uses the media as a tool. (Social media)

Human resources:

The company provides the best customer service through well -trained workers and enthusiastically satisfies customers all the time. They share and communicate activities comments and news with consumers, retailers and coffee shops via positive media. They also have the growers to help provide the best natural products. (Growers, farmers)

Entrepreneurship:

The company takes risk in order to be recognized profitable and successful, therefore they find a good demanding market, invest and develop coffee business (New Harvest Coffee Roasters). and at the same time consider to do business through corporation of social responsibilities. ( New Harvest Coffee Roasters).

 Critique how environmental sustainability aligns with the social and ethical responsibilities of New Harvest Coffee Roasters and how the company can demonstrate its commitment

As commitment to great governance, decision making, ethical conduct and social responsibilities are the fundamentals and core for doing a business therefore the company seems committed to all of them. To be committed to all those, the company strongly aligns to develop and increase share holders value, attract and retain partners, keep loyal customers, strengthen the supply chain of command via production of social, environmental and economic benefits to the community in which they operate.
Author:M. Azim Ulfati