"Strategy Planning"a discussion of M.Azim Ulfati

"Many companies invest substantial resources to the strategic planning process only to put the strategy document on a shelf until the process rolls around the next year. Create an argument for a company’s management team to actively communicate and implement the strategy that has been planned."

• "Given that a strategic plan has been established for an organization, suggest when the strategy should be evaluated, modified, or redirected."

First of all let’s discuss about strategic planning and understand what a strategic planning is. Strategic planning is an organizational management activity which is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.

I guess the company in which I currently work for, it arranges plans based on a strategic planning and considers the 4 steps that are required in an organizational management and planning to communicate with the organization goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise and also to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization.

The 4 steps that our company uses in strategic planning and management are analysis or assessment where the company can comprehend and develop the current internal and external environment, second one is strategy formulation, in this strategy the company uses the high level strategy and develops and documents a basic level of strategic plan, the third one is strategy execution where a high level plan is interpreted in to operational planning and action items and the last one is evaluation and management phase, in this corporate culture, tradition, communications, data reporting and all other strategic management is evaluated.