By:M. Azim Ulfati

Discussions

• From the e-Activity, evaluate the situation of the organization you researched. Create a program outlining steps the organization might take to build better public relations.

The Afghan elections outcomes postponed after fraud concerns in the recent Afghan elections.

Preliminary results for Afghanistan's parliamentary elections supposed to come out on time, no later than originally planned, but elections officials of public relations department  of elections commissions announced allegations of fraud in the vote.  Some of the officials of the elections commissions were suspected of fraud and Electoral Commission sent a request in order to arrest those officials involved in fraud.

This announcement lead that Afghan people marched through Kabul and other provinces protesting the results of the contest and created revulsions, anarchy and lack of trust between the people and Afghanistan government

 The Afghan Electoral Commission’s public relations department should do the following steps.

1.  Determine the adjustment of electoral calendar for public relations campaign.

2. Determine to teach etiquette for safeguarding national interest, safety and security of all people.

3. Determine the main objective of the elections campaign

4. Determine who the audiences are and set a strategy based on that for achieving the objective.

5. Determine that public relations do not offend and misuse media for the anti national interest

6. Determine how to change the voting system

7. Determine the reasons for a public relations campaign

8. Determine the objective of the campaign

9. Evaluated the outcome of their advertisements for the campaign.

10. Determine to avoid protests via sensor of public relation or medias.

*   Analyze the airline’s marketing strategy and its use of social media and free publicity. Speculate whether or not this strategy will allow the airline to reach its target market. Provide a rationale with your response.

I think Pet Airways has one of the best strategies amongst other airlines and use social media and free publicity positively to hit the strategic targets in the free market despite of not enough extensive appearance on all outlets of medias.

Pet Airways does not announce and spread the word via social media, television, radios, newspapers, magazines, and brochures as an unreal show off. It always announce the reality and spread truth words via social media, television shows, radios, newspapers, magazines, brochures, words of mouth and when the customers finds out from the media about Pet Airways, they are not only attracted for their best quality services but they are also attracted for the low prices of services compare to other companies.

The company has facilitated booking of tickets to pet owners where they can book their animals on a pet airways flight make reservation on the airline’s website at www.petairways.com not only that but also they can register in order to receive news regarding discounts, promotions, special offers via news letter of company. Based on my speculations, thoughts and above analysis about airline’ s strategy and its use of social media and free publicity, how ever the company is on the right path toward progress and achieving its goals in the market but still it needs to create a better budget for advertisement on various print and visions media, like different programs of tv, travel magazines, newspapers, brochures and so on in order to be able to stay a top airline for good progress and achievements