"Corona Beer" a discussion of M.Azim Ulfati
 

"Evaluate the effectiveness of Grupo Modelo’s growth strategy for Corona to become the number-one imported beer in the U.S."

Grupo Modelo’s founded in 1925. This company leads beer production in Mexico and distributes and markets it in the in the local and International markets. Corona beer was originated also in Mexico within this Company. Coronal beer has contributed a lot to and has successfully maintained great taste and highest market share in the history.

The effectiveness of Grupo Modelo’s growth strategy for Corona to become the number-one imported beer in the U.S. is to implement a greater campaign ads and more associate its brands image with fun in the sun and the last thing is that it should increase its best quality beer and distribute it all over the United States and other countries of the world. They need to come up with innovative ideas and a better strategy of how to find better market for their products and continue to improve their marketing strategy.

"Discuss how Corona can sustain its position as one of the most desirable imported beers in the U.S. marketplace given the competitiveness of the beer market."

Corona can sustain its position as one of the most desirable imported beers in the U.S. Because of its great quality beer taste in the competitive market and also by increasing the quality and effectiveness of its advertisements in various forums like super bowl and other impressive and interesting sports and tv shows within the United States of America and other countries where other companies can’t.

I think in order to compete with other companies, it also needs to widen their markets, improve marketing strategy and increase the variety of their products and introduce new brands for the satisfaction and attraction of more and more customers.