Author:M. Azim Ulfati

Product and Distribution Strategies 

Choose one of the following products: line of furniture manufactured from recycled and reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show. 

• Select a distribution strategy for the product you chose.
• Describe specifically where and how your product would be sold.
• Describe the reasons for your strategy.
• Analyze the distribution strategies for broadcast and cable TV, Internet programming, and advertisers. Propose how these strategies might converge.

I would choose radio talk show and I would create it in order to be able to advertise my business and develop it. I will create a website first and then I will be using my website as a great distributor and channel of business and commercial advertisements, messages, funny tv shows, exclusive interviews of notable professors, students and workers. First hand copyright songs, music’s and other important videos, except members of website; I would let visitors have 24/7 access to website and also I would make sure to give right for the users to download videos and audios from the website. Further more I would provide free apps in my website so that my clients could use it freely and lastly I would set up a radio station where it can cover a wide range of areas and find its own listeners in the environment.

The case of Secret Acres are great strategies but requires to change because of time periods and the old ways of advertisement. Secret Acres needs to come up with a better-sophisticated strategy not the old traditional way of advertising. The way of advertisement has changed due to development of technology. Comic book of heroes used to be advertised with stores, radios, newspapers, and television channels and as well as by word of mouth.

In the past there was not such website as amazon.com or secretacres.com to sell the books online but now with this new strategy and development of technology the people can buy books online from websites like Amazon and Secret Acres or any other public websites or authors who would display their books in their website, social medias such as facebook, twitter, linked in and so on.

In order to converge from the very old traditional way of advertising strategy to a more sophisticated way of advertising. The company needs to find the opportunity to find better and more developed ways of advertising’s like advertising of comic books through not only word of mouth but through social media such as Facebook, twitter, likned in, Youtube, radios, televisions, and as well as it needs to use relationship business and interact with people in different ages in order to find a good market to distribute books and products and at the same time compete with popular companies such as ebay, amazon and others.